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Software Consulting · Built in Public

Do more
with less.

I'm Nick Martin. I help companies turn big ambitions into shipped software, on a foundation we agree on first, proven small, then scaled fast. I build with AI, and I share my own projects and learnings in public.

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64Weeks in public
6Products shipped
0Fake wins
Nick Martin
Shipping every week
Honest weekly updates
The Method

Think big. Start small. Scale fast.

The same approach on every engagement. Clarity first, momentum second.

01Think BigFoundation, framework, modeling and mapping. Get clear and aligned on where this goes.
02Start SmallShip something meaningful, quickly and manageably. Prove value with a first real project.
03Scale FastFoundation set, value proven. Accelerate and build on momentum when you're ready for more.
Featured Work

Real products, shipped.

View all projects
PeerPull
ActiveJanuary 2026

PeerPull

Submit your landing page or MVP for free, honest feedback from other founders and startup entrepreneurs.

SaaSTrialFlow
ActiveJune 2025

SaaSTrialFlow

AI-powered platform that automates trial onboarding and follow-ups with intelligent agents that adapt in real time to personalize communication and lift conversion.

BodyMan
Active2026

BodyMan

A Twitch streaming companion that quietly whispers who just walked into your chat, so you can remember regulars and inside jokes without watching a dashboard. Built for streamers, used live on my own streams.

Building in Public

64 weeks of honest progress.

Every week I share what I built, what broke, and what I learned across my own projects. No fluff, no fake success stories. It's the receipts behind the method.

Browse all updates
Weekly Update #31-32
Week 31-32, Jan 2026

Weekly Update #31-32

Thailand holiday recharge! Two weeks unplugged, golf in Hua Hin, Bangkok exploration with Abby, and a corgi cafe highlight. Zero code, pure reset. Back with LinkedIn outreach campaigns and Apollo IO lead research.

Weekly Update #29-30
Week 29-30, Dec 2025 to Jan 2026

Weekly Update #29-30

Holiday reset! AI agent stuck in booking loop, fixed with complete ReAct agent overhaul. New Slack notifications, ~5,000 lines of legacy code removed, and 25 commits. Still building when we should be selling!

Weekly Update #28
Week 28, Dec 2025

Weekly Update #28

3 real AI conversations with leads revealed a meeting scheduling issue, fixed with Calendar Integration Phase 1! Plus RAG observability, knowledge gaps tracking, and the new mantra: sell before you build.

Follow the Journey

Weekly, honest progress.

What I built, what broke, what I learned. No spam, I share what I learn as I learn it. Join 100+ builders following along.

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Weekly updates on my projects, learnings, and honest insights from building with AI.